How To Outperform a £1 Million Marketing Budget

A ton of marketing efforts are not just ineffective—they're tragic. "I hope they don’t find that tweet from ten years ago now that I’m famous" tragic. Especially for big brands with massive budgets.

Despite their resources, their marketing often has embarrassingly low conversion rates. And here's how you can outperform them with a fraction of their budget.

The Pray and Spray

Local businesses often see their smaller marketing budgets as a disability. Especially compared to the giants like Coca-Cola or say Toyota. But this is only true if those big brands use their budgets effectively.

Luckily for you, they don’t.

Big brands usually focus on "brand awareness," targeting no one and everyone at the same time. They pump money into ads that anyone might see, hoping to catch someone’s interest.

This might work for them since they can afford low conversions and just want eyes on their brand. But we don’t want this, we want the highest conversions our budget can give us.

Stop Shooting in the Dark

As smaller businesses, every pound counts. We need our marketing efforts to pay off directly. For us, marketing should offer the highest return on investment, even more than stocks or real estate.

And this is possible… If we know our target audience.

If you sell toolsets, it doesn’t make sense to advertise to everyone. Instead, we focus on the most likely buyers—typically men. This alone gives you a competitive edge over big brands.

I mean sure, women might buy toolsets. But they’re not the primary market. By aiming at the primary, you maximize your marketing results.

Get Sniper-Level Precision with Your Audience

Every market has its own “bias”. The people who are most likely to buy our products. That’s who we focus our attention on the most. But guessing your target market isn’t enough, especially if you’re new to your niche.

The best way to maximize your marketing efforts is through… *drum roll*... testing.

Instead of assuming men are more likely to buy toolsets and run ads based on that. We test different demographics to see which performs best. This gets you the highest returns for your marketing budget, increasing conversions and outperforming a £1 million marketing budget.

By focusing your efforts and refining your target audience through testing, you achieve remarkable results without the need for a massive budget.

This is what we do when working with a new client. We test ads against different demographics and then zoom in on the audience that responded the most.

And it works with every type of business. Including yours. If you would like to see how we would help you get the highest returns on your marketing, then fill out the form on our homepage and I’ll get back to you within twenty-four hours.