Why Your Ads Are Underperforming

There’s nothing worse than spending time writing an ad and publishing it, for it to fall flat on its face like a skydiver with no parachute.

This used to happen to me a lot (the ads not the skydiving) until I finally figured out where I was going wrong.

And once I worked it out, I was almost shellshocked by the night and day difference.

The killer of marketing budgets

It’s just as important to talk about what not to do as it is to talk about what to do.

This is why I’m going to tell you to stop trying to market to everrrrrybody.

I can sense the “But Shane, I might lose out on potential buyers.” And I’m not going to argue with you. You might.

But you’re going to save a TON of money and get a much higher response rate.

A wise man once told me: “If you sell to everyone, you sell to no one.”

And this isn’t any different in marketing.

Especially with how marketing works today.

We get ads jumping out on social media like we took a wrong turn down a bad neighbourhood.

Think of how many of them you swipe past and ignore, as if you were some 10/10 Instagram model on a dating site, looking at the average man.

And like the model on Tinder, you probably don’t remember half of what you swiped past anyway.

Find your starving market

The first way of standing out amongst the crowd is by putting your product in front of your “starving market.”

A starving market is someone who is looking for what you sell, RIGHT NOW. They need it. They want it. And they’ll fight others as if it’s a Black Friday sale just to get it.

The guy walking barefoot through a city centre is the perfect customer for someone who sells shoes.

But the guy who’s had his legs amputated isn’t.

Every market has a bias. Someone who is most likely to buy.

You wouldn’t sell a time management course to someone happy to sit at home, collect benefits, and play video games all day.

But, you would sell a time management course to the struggling entrepreneur, who can’t find the time to work on his business, go to the gym, and read books.

One thing Meta got right

Now you have a good idea who you’re “starving market” is, I’m going to tell you why Meta is the best platform to reach them.

Back in the old days when they used words like “Locomotive” it was much harder to find your audience.

You had to buy lists of possible prospects for thousands of pounds, then you had to reach out to them, hoping you would get a sale. Hell, even a response in some cases.

It was a painful and tedious process. Lucky for me and you, we have Meta.

Billions of people use Facebook and Instagram every single day. Which means your target audience is on there. No matter who it is.

You can target them directly, get feedback on an ad in a few days, and if you were wrong you can go again towards another audience.

Beautiful, right?

If you apply the above to your online marketing, you’ll see a huge difference in the results you’re getting.

Speak soon,

Shane

P.s want me to help you find your “Starving market” and improve your marketing?

Get in touch with my agency today. If we’re a good fit I’ll look at your business and marketing, see what I would do differently, and discuss it with you on a call.

No cost, no obligation.

If you want to work together, I’ll explain to you how that works… if you don’t want to that’s fine too.

No high-pressure sales tactics or annoying follow-ups.

Sound good to you? Then fill out this form.